On January 25, the President of the United States will stand before Congress and deliver the annual State of the Union address. Politics aside, during his speech President Obama will review how the country is doing — work that has been done, how well we’ve done it, jobs still left to do, and how best to accomplish remaining tasks. National security and economic performance are likely to dominate his address. He will attempt to explain the problems our nation faces, put those problems into context and then provide his view of solutions to those problems.
In that vein, this might be a good time for us all to give thoughtful consideration to our own online “nations” — our websites, social media networks, and over-all online presence — to evaluate how they’re doing. This message won’t be as long as the President’s address — we promise — and won’t feature a response from the “opposition”. We just want to give you a framework to start thinking about other issues that impact you. In this three part series we’re going to focus on three key areas – security, performance, and social media. These aren’t your only considerations but we believe that these three are particularly important when it comes to your online success.