Social Media & Marketing: Do You Have A Plan?

Today I’ll only eat fruit grapefruit.

Tomorrow I’ll eat whatever I feel like eating, but I’ll also do 20 crunches and take a 20 minute walk.

Day after tomorrow? Diet and exercise will depend on convenience.

The important thing is to start doing something, right? Once I start making an effort everything will fall into place. I wasn’t dieting and exercising before so anything I do is going to make a difference. At least it will be better than doing nothing. Cardio. I forgot to add cardio. All the experts say cardio is good. I can dust off that DVD….

Does this sound like you?

Do you believe that if I follow my chosen course of action for 6 weeks I’ll see results?

Think I’ll be pounds lighter, more toned, and ready for the beach?

Probably not.

Doing something just because something needs to be done is not as effective as paying attention to what you’re doing, setting goals for change, and then planning to reach those goals.

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Addressing the State of Your Website – Pt 2

Performance and Economy

Are you feeling lost? Overwhelmed? The Impression Chefs can help.

Are you too busy trying to learn and run your business to learn and run your website?

Is your site performing the way you want it to?

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Addressing the State of Your Website – Pt 1

On January 25, the President of the United States will stand before Congress and deliver the annual State of the Union address. Politics aside, during his speech President Obama will review how the country is doing — work that has been done, how well we’ve done it, jobs still left to do, and how best to accomplish remaining tasks. National security and economic performance are likely to dominate his address. He will attempt to explain the problems our nation faces, put those problems into context and then provide his view of solutions to those problems.

In that vein, this might be a good time for us all to give thoughtful consideration to our own online “nations” — our websites, social media networks, and over-all online presence — to evaluate how they’re doing. This message won’t be as long as the  President’s address — we promise — and won’t feature a response from the “opposition”. We just want to give you a framework to start thinking about other issues that impact you. In this three part series we’re going to focus on three key areas – security, performance, and social media.  These aren’t your only considerations but we believe that these three are particularly important when it comes to your online success.

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Social Media – It’s a Party

The Internet is out there. It’s huge. It could help you make money. You need a killer web site. You need to be active in social media.

All the experts say so. It must be true…but where do you start?

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